The health food and drug market has entered a new era

Research institutions believe that there is still a lot of room for growth in my country's health food consumption. Judging from the data, at present, the overall penetration rate of health food in my country is about 20%, which is far lower than that of mature markets, such as 40% in Japan and more than 50% in the United States. The per capita consumption of health food is about 20 US dollars, compared with the United States (140 US dollars), Australia (145 US dollars), Japan (100 US dollars), Italy (68 US dollars) and other countries, there is still a big gap, the consumption potential of health food market Still being released gradually.

The elderly are an important consumer group of health food, and my country is facing an obvious trend of population aging. In addition, sub-healthy urban population is also an important consumer group of health food. According to the statistics of "White-collar Health Status of Chinese Urban White-collars", the proportion of white-collar workers in mainstream Chinese cities is as high as 76%, and the proportion of healthy people in the true sense is less than 3%.

Based on this, many research institutions believe that with the improvement of consumers' health awareness, "silver-haired people" and "young generation" will be the main driving groups for the growth of the health food industry.

Internal and external problems in the health food market

Internal problems: market chaos in the health care industry, causing a crisis of confidence

Seeing that the health food market has broad prospects and huge profits, some unscrupulous merchants, in order to make money, take advantage of the weakness that consumers do not understand the product status to falsely promote, exaggerate the efficacy, and mislead consumption. As a result, the health food market is chaotic and confusing. What is even more terrifying is that organizing pyramid schemes to bypass supervision is extremely harmful to society. This kind of short-sighted behavior that cannot stand the test of the market and regulation can be described as endless.

Some people who don't know the truth even talk about the discoloration of health food, which is exactly the same as the attitude towards insurance practitioners. The uneven quality of the industry has led to frequent chaos, and the blow to the brand and reputation of the health food industry is obvious.

External pressure: low market entry threshold and lax supervision

In the 1990s, health food went through a stage of rapid development. Due to the characteristics of loose industry supervision and high profits, a large number of health food manufacturers have entered the industry market. Some health food companies, not satisfied with their own positioning, package their products as "drugs" that can cure diseases and save lives through exaggerated propaganda of efficacy.